The speed of your WordPress website plays an important role in the success of the site because Search Engine Optimization (SEO) and user experience are directly related to page load speed. If your page takes too long to load, you will lose visitors; as a result, your rankings will decrease in search engines, and your business will suffer losses.
Therefore, WordPress Speed Optimization is very important for every website owner, especially if you want to succeed in the competitive world of digital marketing in the future.
Why is the loading speed of website important?
Search engine-friendly website optimization is important because visitors want the information they are looking for as quickly as possible. If your website takes a long time to load, it will leave and go somewhere else. Loading speed isn’t just about making sure your website is easy on the eyes; it’s about getting those viewers what they need when they need it. This can help get you higher rankings in search engine results pages (SERPS).
Search engines take into account loading time when ranking your site. This means that if your site takes too long to load, you won’t rank well in Google or other search engines.
What is the reason for a slow WordPress website?
The reason why your WordPress website is slow may be due to the following reasons:
- Lack of knowledge on how to optimize a website. If you don’t know much about web design, then you might not know the different ways in which you can speed up your site. However, there are many tutorials and guides available online that can help. The first step is always optimizing the images, scripts, and CSS files.
- Using inefficient plugins. Plugins are great for speeding up your site because they make it easier for search engine spiders to crawl through your content and index it. However, some plugins are more efficient than others when it comes to loading times so make sure you’re using quality ones that do not take long to load.
How fast is the loading speed of a WordPress website?
Speed optimization is the most important factor if you want a good position on the search engine result page. When a visitor visits any website, he or she wants to get the result quickly. If you optimize your WordPress website properly, it will load in seconds. There are several ways to do it: changing your database settings, using caching plugins, and installing a speed booster plugin.
Focus on web hosting
If you are looking to optimize your website, there are a few things you should know. These include:
- Choose a host that offers search engine-friendly website optimization. This will help you when it comes time to do keyword research and SEO content writing.
- Manage your page loading time. If people see that your page takes too long to load, they will not stick around and wait for it to finish. Try using tools like GTmetrix or Pingdom Pagespeed Insights, which can help identify slow load times and offer solutions on how best to fix them.
- Ensure your site is mobile-responsive.
Select a fast-loading WordPress theme
WordPress is the best CMS, but it is a common problem that takes a lot of time to load. Here are some ways you can speed up your website and get a better position on the search engine result pages.
1) Choose a fast-loading theme that doesn’t have scripts or plugins that need updating. There are many good themes with plug-ins like Bootstrap, Foundation, Hemingway or Woothemes so make sure you choose one from this list. You will be able to create responsive websites in minutes and see your ranking go up quickly.
2) Compress images with an image compressor tool like TinyPNG or Photoshop before uploading them to your site.
Use the minimum plugins in WordPress
Plugins are a great way to add extra functionality, but they can also slow down your site. For this reason, it’s best to only use plugins that you really need. If you aren’t sure whether or not a plugin will slow down your website, try deactivating it and testing your website speed again. If the difference is noticeable, then you know the plugin is slowing things down and should remove it from your site.
Simple & clean site design
There are many ways you can optimize your website for speed. One of the most important is the compression of images. Images account for a significant percentage of page load time so compressing them will make your site much faster. We recommend using an image editing program like Adobe Photoshop or Gimp to compress images before uploading them. Other ways you can optimize your website include: reducing the number of plugins and themes you have active, using CSS sprites instead of individual images, enabling caching in your web server or browser, and running scripts through a CDN (content delivery network).
Remove query strings from static resources
To remove query strings from static resources, you can use the WP-Cache plugin. WP-Cache uses different methods in order to cache your website’s static resources. The most common way is using a reverse proxy that sits in front of your web server and caches all of the content. This can be done by configuring Nginx or Apache with WP-Cache.
Another way is using a stand-alone caching server like Varnish or Redis Cache, which are both supported by WP-Cache. In this case, you would need to configure it with WP-Cache, then point your domain name (or IP address) at it and configure it as the backend of your WordPress site through the plugin settings page in the WordPress admin panel.
Upgrade to the latest PHP version
The latest PHP version is 7.1, which was released on December 18, 2017. The release includes new features and bug fixes. The PHP 7 version of the community has been under development since 2012, with a focus on making it easier and faster to run PHP code. Upgrading your site will result in an improved user experience and better search engine rankings. Make sure that you update your hosting service provider before upgrading your site’s software so that it’s up-to-date as well.
Use of lazy load images
Lazy loading images is a technique used on websites that have many image elements. When a visitor visits the website, only the initial page load includes all of the images. These are called above-the-fold images, and they represent the most important content on the page. After the initial page load, any other images that are not visible on screen (below the fold) are loaded in an invisible way. This technique improves website speed and also prevents data overages by limiting how much data is transferred at one time.
Use minimal ads
You can optimize your website to load quickly by following the below steps:
- Install a caching plugin, such as WP Super Cache or W3 Total Cache.
- Compress images with an image compression plugin, such as EWWW Image Optimizer or ShortPixel Image Resizer.
- Enable Gzip compression on your site’s server, which will make your web pages load faster when visitors access them from a slow internet connection and improve search engine optimization (SEO).
- Install and activate the Disable hotlinking of images plugin in order to prevent other websites from using your images without linking back to you (i.e., hotlinking).
Use a Caching Plugin
Page caching is a great way of speeding up your website. However, there are other methods you can use in order to optimize your website. The first step is ensuring your site is search engine friendly by making sure it loads quickly and looks professional. You can also do this by optimizing the images on your site and removing any unnecessary scripts or plugins that are slowing down the load time. It’s also important to ensure that you are using a Caching Plugin like WP Rocket which will help speed up loading times without any additional work on your part.
Optimize Your Images
The file size of the images on your website is important for a number of reasons, but most importantly it affects how quickly your site loads. For example, if the image size is too large and the visitor has a slow connection speed, it could take up to ten seconds before they see anything on your site. This means that you will want to compress your images so that they are smaller in size but maintain their quality. You can do this by using a service like TinyPNG or Photoshop (with the Save for Web option).
Minimize HTTP Requests
Use a CDN
A CDN is a Content Delivery Network. The purpose of a CDN is so that the load on your server doesn’t get too heavy and cause it to crash, or in other words, slow down your site. A CDN also does work with SEO because it ensures that pages are delivered from the closest server possible, which will make your website’s load times much faster and more friendly for search engines.
Plugins can be a wonderful addition to your website if they are SEO-friendly and make sure your site is search engine friendly. Here are seven plugins you should avoid
Reduce External Scripts
It is important to avoid plug-ins that do not search engine friendly as they can affect your website’s ranking. Plug-ins such as Slider Revolution and Jetpack have been found to have a negative impact on website speed. To make sure you’re optimizing your site properly, it is best to avoid any plug-ins that do not offer the Search engine-friendly feature. This will keep your site fast and ranked high on the search engine results page.
Avoid Bad Plugins
Slow website speed is one of the major reasons why visitors will leave your site, and search engine friendly website optimization is the key to a speedy site. That’s why it’s important to avoid any plugins that might be slowing down your site. One plugin in particular, called Slider Revolution, has been shown to slow down a site by up to 600%. If you have this plugin on your website, it would be best if you removed it as soon as possible and replaced it with a more lightweight plugin such as Layer Slider.
If you want to get more traffic you must optimize your WordPress website. Properly optimized websites get a high ranking on search engines. So, do carefully WordPress Speed Optimization for the best result. Read here How to Create a WordPress Website for Beginners Free if you need.